Using storytelling and graphic design in presentations amplifies the impact of messages and captures and maintains the audience’s attention. Creating simple, effective, and memorable presentations is an art that can be learned. By leaving the beaten path of traditional presentations, it is simpler to get a message across, because it arouses emotions, and communication becomes memorable, effective, and entertaining.

Storytelling brings the message closer to the audience, creating interaction by telling a story which is often drawn from real life. Graphic design adds a visual touch by supporting the story or the message with an image.